I’m Katrina Teves, a performance marketing strategist with over seven years experience helping brands turn ad spend into leads, sales and obtain steady growth. My work covers both sides of the job: the hands-on side, campaign setup, testing and ongoing optimisation, and the strategic side, ads strategy, project management and marketing operations. That means I know when a timeline is optimistic, and I know which parts of a campaign quietly take three times longer than anyone budgets for. I’ve done this across Google Ads, Meta Ads, SEO and email automation using tools like Hubspot, Mailchimp, GoHighlevel etc., for clients in Australia, New Zealand, Asia and the U.S.
Most of my career has been agency side, most recently as Operations and Performance Marketing Strategist. The role had two halves. One was strategy: channel mix, budget allocation and testing priorities across the client portfolio. The other was operations: building the systems the delivery team worked within, allocating work across media buying, SEO, copywriting, web and CRM, and hiring into the gaps.
Have a look at my skills, certifications and work history below, or get in touch to talk about your project.